We’re thrilled to announce that Shop for Good is being featured in the Shopify App Store as a Staff Pick! With more than 2500 apps available in Shopify’s app store, it’s an honor to be highlighted.
And what a perfect time it is for us to be highlighted — it’s November and we’re all gearing up for holiday (a.k.a. giving) season!
Whether during giving season (or year-round), the challenge for most e-commerce companies is figuring out how to rise above the noise, again and again. Especially if you’re not continually releasing new products or if your products are similar to your competitors’.
Given the constantly rising level of online competition, what can you do to make your ideal buyers choose you over your rivals?
Here’s what we know.
We’re happy to report that customers care about making the world a better place. If your company stands for something, gives back, and you communicate these values to your audience, you will gain loyal followers who are glad to spend more dollars in your store — now and into the future.
In fact, you can even lure your competitors’ customers away using cause marketing! (And, yes, you can use Shop for Good to do this!)
Given similar price and quality of products, 91% of consumers said they would likely switch to purchasing to a brand that supports a cause they believe in, according to a Cone/Echo Global CSR Study.
In other words: if you make giving back part of your brand’s user journey, you have a 91% higher chance of not only charming your existing customers but also wooing new ones away from your competitors. That’s huge!
Give-back campaigns raise average order value
Over 900 brands have installed the Shop for Good app by DailyKarma to their Shopify stores. The result? Engaging campaigns that help drive sales while giving back to charity.
We love to talk about gourmet dog bakery Bubba Rose, who has used Shop for Good this year to increase its average order value (AOV) by 16%. How? Just by incorporating our Donate for Discount campaign into their product pages:
Female apparel brand Felina achieved big results in October for Breast Cancer Awareness Month. By offering a 15% donation when customers gave $1 to charity, Felina saw average order value rise by 14% when comparing orders tied to a donation to orders without a donation.
You don’t even have to run a campaign for a quarter or even a month to see big results.
Natural beauty product brand John Masters Organics ran a cause marketing campaign over the weekend, offering 20% off when customers donated $5 to charity. They found that 54% of all orders included a donation and the company saw a whopping 17.5% increase in their average order value compared to orders not linked to a donation.
Socially conscious brand Charged Jewelry installed Shop for Good and has been selecting different charities to support each month to gauge alignment with their online consumers. The result? More than 40% of all orders included a donation and the brand experienced a wonderful 29.76% increase in average order value for orders in October, compared to orders not linked to a donation.
Giving Season is for Giving – and Selling
Whether you’re preparing campaigns for Black Friday, Cyber Monday, Giving Tuesday, Hanukkah, Christmas, or another one of the various holidays coming up, launching a give-back campaign is an easy and quick way to up your sales while making a positive difference in our world.